BFC's creates new content for the website and social media almost daily. Below are guidelines on what is needed to create a new post. The goal is to streamline the process so that the content comes in one email. This will provide clarity make it an efficient process.

New Website Content or Social Media Post

Any new website content always needs three things. It doesn't matter if it's the Update, blog post, press release, or general web page.

1. Title
2. Content (Introduction, description, or full article)
3. Photo

Every web page needs a photo so that when shared the image gets picked up by social media.

Social Media Posts

1. Photo or Link to article
2. Content: A couple sentence description or introduction
3. Any specific hashtags

Videos (Social Media or YouTube)

1. Title
2. Description, Introduction
3. Video file, send via WeTransfer, sending by email downsizes the file and renders the quality unacceptable for the internet.
4. Thumbnail photo: The thumbnail photo is a still image from the video used to catch peoples attention in order to get them to watch the video.

Shopify (Merchandise)

1. Title
2. Description
3. Images of Product
4. Price
5. Shipping Cost

Patagonia Action Works

1. Title
2. Description (200 characters)
3. Image (no text or flyers)
4. Suggested body text (300 characters)
5. Target demographics (104 characters)